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The Smartest Marketer at SES New York? |
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Thursday, 27 March 2008 |
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Here's a tough question: Who's the smartest marketer of the 8,000+ attendees at SES New York?
My first nomination: Jennifer Laycock who did a terrific training session post-SES and spoke eloquently at the conference.
What caught my eye during the conference: a ripped-from-the-headlines post-click search retargeting campaign that Search Engine Guide did during the height of the Eliot Spitzer scandal - and the topic everyone was cracking jokes about during panels and at the bar(s).
I was on Graywolf's blog and clicked thru to a New York Times article and here's what appeared, courtesy of Casale Media.
Who cares about contextual relevancy when your ads appear on the #1 story in the New York Times?
More important, who's your nomination for the smartest marketer at the show?
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