My latest SEO Report Card addresses the mythical monster that continues to rear its ugly head… the “Google Sandbox.” No I’m not going to get into a debate about whether it exists or not. It does. End of discussion. What I am going to do is try to render some assistance to some nice folks selling fair trade products online, Two Hands Worldshop. It touches a soft spot for me that they care about the raw deal that overseas workers get — those who make our clothes, shoes, toys, furniture, electronics etc. They started a business to promote commerce based on fair trade. Good for them! Maybe you, dear reader, might find it in your heart to help them too. Give ‘em a link! That’ll help them get out of the ‘box sooner. Plus all the meaty advice I gave them in my article “Escaping the Google Sandbox: New sites face same issues as Twohandsworldshop.com” will help too. They’ve already begun implementing the advice — like 301 redirecting www.twohandsworldshop.com to twohandsworldshop.com — and my article just came out. How cool is that!

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